Wesfarmers Health

Sisterhood Foundation and SisterWorks

The Sisterhood Foundation (previously the Priceline Sisterhood Foundation) is the primary vehicle for philanthropic community engagement at Wesfarmers Health.

With a strategic focus on Australian women and girls, and their health and wellbeing, the Sisterhood Foundation provides capacity building support to a portfolio of strategically aligned charities. 

In the 2025 financial year, total funds distributed to charities from the Sisterhood Foundation was more than $2.0 million dollars.

Donations are primarily secured through fundraising efforts at Priceline and Priceline Pharmacy stores around the country as well through various other ways including generous donations from Priceline merchandise suppliers and initiatives such as the annual Sisterhood Foundation Golf Day. 

Team members across the business volunteer their time and expertise to enable the Foundation to maximise its impact.

In 2023, the Foundation began a partnership with SisterWorks to help stimulate financial health and wellbeing for migrant, refugee and asylum seeker women in Victoria.  SisterWorks has helped over 3,500 women from 105 countries since 2013. 

A commitment of $350,000 over two years enabled SisterWorks to implement a Customer Relationship Management (CRM) Salesforce database. The CRM has allowed SisterWorks to optimise social enterprise operations, improve email marketing, enhance donor management and provide advanced statistical information and data analysis.

“Using Salesforce has transformed how we manage our donor relationships and fundraising efforts. It gives me a clear view of our donations, tracks grant opportunities, and allows us to run targeted, meaningful engagement with key supporters” – Meggan Boag, Head of Impact

As well as capacity-building funding, the broader Wesfarmers Health business supports SisterWorks in other meaningful ways.

Australian Pharmaceutical Industries (API) offers employment pathways to women helped by SisterWorks. A number of ‘Sisters’ have completed an eight-week warehousing course at the SisterWorks Dandenong Empowerment Hub – with some then going on to work at API’s Distribution Centres.

One recent success story is Shakila, who arrived from Afghanistan in 2017 with limited English and no work experience. After training with SisterWorks, she gained the skills and confidence to secure a job at API’s Melbourne Distribution Centre and has now been offered a permanent role. She reflects:

“Having my own income, that’s important.  And it’s also important to be connected to other people and to improve my skills. I joined to SisterWorks program and now I got the job!”

Wesfarmers Health generates additional support for SisterWorks by engaging Crafted Culture, a SisterWorks social enterprise catering arm, for corporate catering needs.

Additionally, Wesfarmers Health Team Members have also supported SisterWorks by purchasing ethical corporate gifts from the SisterWorks shop, helping to drive further revenue and opportunities for the SisterWorks community.

Emily Amos, Chair of the Sisterhood Foundation and Managing Director for Wesfarmers Health said:

“Our multi-faceted partnership with SisterWorks is a perfect example of how building the capacity of a charity has the multiplier effect of building strong and healthy communities – in this instance, migrant, refugee and asylum-seeker women and girls in Victoria.”

SisterWorks using their new CRM tool
Shakila and SisterWorks CEO, Ifrin Fittock

Listen to SisterWorks CEO Ifrin Fittock discuss the partnership HERE.

Shakila working at the API Distribution Centre in Dandenong, Victoria

Listen to Shakila discuss the partnership between SisterWorks and API HERE.