Wesfarmers Health recognises the Victorian Government’s $18 million investment to enhance access to healthcare through community pharmacies.
Pictured: Corrina Brazel, Wesfarmers Health General Manager – Marketing, Dr Sarah White Jean Hailes for Women’s Health Chief Executive Officer, Mel Gannon Priceline Pharmacy Pharmacist and National Pharmacy Support Manager
The 13th Priceline Pharmacy Franchise Conference officially commenced yesterday with
over 600 attendees gathering in Melbourne to hear updates on the brand’s performance and
strategic direction, and to celebrate some of the top performers in its 470-strong store
network.
Attendees were the first to hear about a market-leading project set to launch soon in
Priceline Pharmacy: Anything Menopause. Designed for the three million Australian women
that are experiencing menopause symptoms like hot flushes, mood changes and vaginal
dryness, the project complements the services and products already offered at Priceline
Pharmacy to provide women with a dedicated and trusted resource to guide them through
this stage of life.
The program will include exclusive first to market and CPD accredited training for
Pharmacist and Pharmacy Assistants, delivered from June in partnership with Jean Hailes
for Women’s Health. The program will extend across the Wesfarmers Health ecosystem and
will further extend services such as the recently launched InstantScripts Menopause
consultation service – a female GP led initiative.
Priceline Pharmacy Pharmacist and National Pharmacy Support Manager Mel Gannon said
the program was a powerful step forward in the business’ commitment to women’s health.
“As the most accessible health professionals, Pharmacists are uniquely placed to bridge this
gap and it’s critical they have the right tools and training. We’re really proud to partner with
Jean Hailes for Women’s Health organisation to offer Australia’s first end-to-end pharmacy- led menopause support initiative.
“This program is about normalising the conversation, helping women recognise symptoms
earlier, and connecting them with trusted, expert care in every community.”
The wider Anything Menopause program will officially roll out from September with a fully
integrated marketing campaign, education hub for customers and paid and earned media
support.
The Priceline Pharmacy Franchise Conference continues until Thursday, concluding with its
Awards Night where its national winners will be announced