Priceline Pharmacy has launched a new, contemporary website, which enhances the digital shopping experience for customers while maintaining focus on store-based online order fulfillment.
The site, www.priceline.com.au, features a mobile-led design making it easier to search, browse and buy products across pharmacy, health and beauty. Customers can choose their preferred store with seamless delivery options offered across standard delivery, same day delivery and click and collect.
Priceline Pharmacy’s 8 million Sister Club members will enjoy a new and improved loyalty area, including added dashboard functionality to easily review points and rewards balances and apply rewards to their shopping basket.
Wesfarmers Health General Manager – Digital & Data, Kirsty MacCulloch, said it was exciting to bring a refreshed digital experience both to customers and Franchise Partners.
“We know our Franchise Partners value the additional sales avenue offered by our website, with every online order placed on priceline.com.au directed to stores for fulfillment. Moving to an integrated fulfillment model and investing in improvements to our Click & Collect systems means we’re driving foot traffic back into stores, even when orders are placed online.”
To celebrate the website launch, Priceline is offering 5x Sister Club points sitewide until Friday 10 March.