Wesfarmers Health

Unique Health-Tech Partnership Delivers a Milestone in Preventative Health

A unique collaboration between public and private health-tech innovators and health organisations, which conducted free health checks at the 2024 Boxing Day Test at the MCG, has highlighted a concerning prevalence of undiagnosed risk factors for heart disease, diabetes, and obesity.

More than 13,000 cricket fans were screened for blood pressure, cholesterol, blood sugar (Hba1c), body mass index, and diabetes risk between 26 and 29 December 2024, as a part of a project to honour the legacy of the late Shane Warne. This was the country’s largest ever health screening event.

The health checks were conducted as part of a partnership between the Shane Warne Legacy, the Victorian
Government and Cricket Australia using SiSU Health’s self-serve stations and finger-prick diabetes (HbA1c) and cholesterol checks supported by on-site clinicians. Free Shane Warne Legacy Health Checks are supported by a broader group of organisations dedicated to health innovation and preventative health care including non-profit private health insurer, Latrobe Health Services, Diabetes Australia and Novo Nordisk.     

Participants had an average age of 41, a critical window for identifying risk factors before they lead to serious illness. Notably, 77% of participants were men — a demographic traditionally less engaged with healthcare.

More than 57% of participants had not had their blood pressure checked in the past 12 months, and over 2,600 individuals were flagged for GP follow-up due to elevated health risks. All participants received instant results via the SiSU
Health app, complete with personalised explanations and prompts for follow-up care.

Read more here. 

Wesfarmers Health launches pilot retail format – atomica

Wesfarmers Health has launched a new beauty and wellness pilot concept store atomica designed for beauty enthusiasts in Castle Towers, Sydney.

Wesfarmers Health Retail Director Richard Pearson said, “We saw a gap in the market for an affordable and accessible beauty-focused retail proposition that delivers an inspirational in-store experience featuring coveted international brands and locally-loved Australian brands. 

“At atomica our focus is on inspiring customers with affordable ways to invest in their beauty and wellness. atomica sits between high-end beauty specialist stores and a convenience grocery offer. Harnessing inclusivity is a core value of atomica and judging by initial feedback, we have started the journey of delivering a retail format that we know Australians will love,” said Richard. 

The inaugural store opened with fanfare featuring viral skincare sensation Bubble Skincare and Korean skincare brand INNISFREE sitting alongside established brands like The Ordinary, La Roche-Posay and CeraVe. Beauty enthusiasts were also excited to see brands including Pixi, Clinique, Conserving Beauty, Hairification, e.l.f and Milani gracing the shelves.  

atomica also has dedicated ‘Glow Advisors’ whose role is to assist customers with tailored beauty advice and in-store services, including a cutting-edge skin scanning service, makeup applications and lash applications.  

This atomica Castle Towers store was previously a Priceline, without a pharmacy offer. The conversion to atomica is the first step in a planned expansion to other parts of Australia in 2025. Australia’s largest health and beauty loyalty program – Sister Club – will be integrated in time where shoppers can earn perks and privileges from all three retail formats: atomica, Priceline and Priceline Pharmacy.