Category: atomica

We’re thrilled to welcome Maia Ambegaokar, Sarah Davies AM and Edwina Sharrock OAM to our Board of Directors. Each brings a wealth of expertise and a deep commitment to our mission to build capability in frontline charities that deliver programs and create positive health outcomes in the lives of Australian women and girls.

Ms Ambegaokar brings specialised expertise in impact measurement, helping to ensure the Foundation continues to drive meaningful outcomes, Ms Davies offers deep not-for-profit leadership experience and a strong understanding of the philanthropic sector, and Ms Sharrock, a maternity nurse and successful entrepreneur based in Tamworth, brings valuable lived experience and a vital rural, remote and regional perspective to the board.

We also wish to acknowledge and sincerely thank our outgoing Board members Peter Sanguinetti, Jennifer King, and Nicky Long, whose contributions have shaped the Sisterhood Foundation’s evolution over the years.

Peter Sanguinetti has served on the board for 11 years and brought corporate knowledge and governance expertise as both Company Secretary and legal advisor. Jennifer King made a significant impact through her financial acumen, and Nicky Long brought vital insights from her experience working with charitable organisations, ensuring community voices remained central to the Foundation’s work.

Foundation Chair and Managing Director of Wesfarmers Health, Emily Amos, said: “This transition marks a new chapter for the Sisterhood Foundation as we continue to hear, acknowledge and address the unique health issues impacting Australian women and girls. I look forward to working with the Board and our Charity Partners to create a healthier future for all women”.

Wesfarmers Health Retail Director Richard Pearson said, “We saw a gap in the market for an affordable and accessible beauty-focused retail proposition that delivers an inspirational in-store experience featuring coveted international brands and locally-loved Australian brands. 

“At atomica our focus is on inspiring customers with affordable ways to invest in their beauty and wellness. atomica sits between high-end beauty specialist stores and a convenience grocery offer. Harnessing inclusivity is a core value of atomica and judging by initial feedback, we have started the journey of delivering a retail format that we know Australians will love,” said Richard. 

The inaugural store opened with fanfare featuring viral skincare sensation Bubble Skincare and Korean skincare brand INNISFREE sitting alongside established brands like The Ordinary, La Roche-Posay and CeraVe. Beauty enthusiasts were also excited to see brands including Pixi, Clinique, Conserving Beauty, Hairification, e.l.f and Milani gracing the shelves.  

atomica also has dedicated ‘Glow Advisors’ whose role is to assist customers with tailored beauty advice and in-store services, including a cutting-edge skin scanning service, makeup applications and lash applications.  

This atomica Castle Towers store was previously a Priceline, without a pharmacy offer. The conversion to atomica is the first step in a planned expansion to other parts of Australia in 2025. Australia’s largest health and beauty loyalty program – Sister Club – will be integrated in time where shoppers can earn perks and privileges from all three retail formats: atomica, Priceline and Priceline Pharmacy.