The OG beauty showcase event saw guests interact with the retailer’s breadth of beauty & wellness brands, as well as experiencing beauty-led retailer, atomica.
Priceline Pharmacy’s health and beauty credentials were on show at the retailer’s recent Beauty Prescription Live event, with more than 250 guests exploring the multiple-room experience which featured 61 brands that provided product knowledge, brand stories, interactive elements and product samples.
Of the 61 brands, 20 brands were exclusive to Priceline Pharmacy, 13 stands featured founder-led brands and 11 brands were introduced to guests in a separate atomica room.
Highlights included Made by Mitchell, Bouf, the breakout hack, Bronte, Urban Jungle, Daily Skincare, UKLash, Conserving Beauty and Priceline Pharmacy’s own beauty accessories brand iLLI – which recently scooped two awards for its aesthetic package design including ‘Best visual identity’ and ‘Best creative strategy’.
Joining media and content creators were also some of Priceline Pharmacy’s most loyal customers – its Sister Club Pink Diamond members. The brand ran a competition to win a trip to Sydney with more than 1100 Pink Diamond members entering, with 20 eventually selected from across Australia to attend the pink carpet event.
Also featured at the event was Priceline Pharmacy’s Anything Menopause program – an Australian first health initiative – with Chief Pharmacist Melissa Gannon on hand to talk through the in-store services and curated product range available to consumers.
Wesfarmers Health’s Chief Customer Officer Richard Pearson said, “It was fantastic to see our Anything Menopause program resonate so well with guests. There was so much positivity about what we’re doing to promote and normalise perimenopause and menopause awareness; seeing this engagement made me extremely proud of the work we’re doing in Priceline Pharmacy stores.”
Richard added, “We know that value is still top of mind for consumers and we are doing so much for our almost 10 million Sister Club members to reward and recognise them. At this year’s event we took it one step further by hosting 20 of our most loyal customers to this money-can’t-buy experience.”
Wesfarmers Health’s beauty-led retail offer – atomica – was also featured at the event. With six pilot stores in market across NSW (Castle Towers), Victoria (Chadstone, Doncaster, Chirnside Park and Geelong) and WA (Ocean Keys) this event provided the opportunity to showcase the retailer’s differentiation in the market. The event saw media and content creators engage with product brands available at the beauty retailer including Skoop, Aesthetics Rx, Medicube, Mermade Hair, SSAINT, TIRTIR and Vida Glow.
All Beauty Prescription LIVE guests received a limited-edition, reusable, sustainable, pink trolley to take their samples home. Over the years, the Priceline Pharmacy trolley has become an iconic feature in its own right – and this time trolley was juxtaposed at its new Campbell’s store space amongst fellow icons of Sydney’s Opera House and Harbour Bridge.