Wesfarmers Health

Wellness industry leader and innovator to launch in 460 Priceline stores

Co-founded by Sally Obermeder and Maha Corbett, SWIISH’s wellness range will be available in Priceline stores nationally from November 2023. This partnership will see the brand roll-out in 460 Priceline stores nationally making it the brand’s largest retailer launch to date.

The launch into Priceline is a defining moment for the brand’s direction, and cements the brand’s commitment to provide accessibility for consumers. SWIISH have created a loyal and dedicated customer base who are aligned with the SWIISH and PRICELINE values of placing wellbeing at the forefront.

“Priceline has always been our #1 retail partner of choice, sharing our commitment to supporting Australians with their health. We are so excited for this partnership,” said Sally Obermeder.

SWIISH products use only the highest-grade ingredients with no shortcuts, no preservatives, no cheap fillers and no nasties. The supplements are carefully created, scientifically formulated and renowned for their efficacy.

“The ingestible beauty category is seeing huge growth, as consumers discover the power of supplements and how effective they are in supercharging wellness,” said Maha Corbett.

With key supplements formulated to improve skin glow, hair growth, gut health, sleep, metabolism and energy levels the range is designed to enable you to seize each day with a glowing healthy confidence.

Priceline’s 3 million digital health checks highlight national COVID bounce back

Priceline Pharmacies have provided more than three million health checks on health stations since rolling them out nationwide in 2015.

Health checks from the past two years shows that Australians are improving on key health metrics that were experiencing declines during COVID lockdowns.

The medical grade self-service stations are free to use and measure blood pressure, heart rate, height and weight for body mass index (BMI) and body fat percentage. They also assess diabetes risk, perceived stress levels and smoking status, all within five minutes.

Priceline Pharmacy Retail Director Richard Pearson said: “Priceline Pharmacy believes health care should be accessible for all Australians. Our 310 health stations are in stores across every state and territory, from major cities to regional and remote towns. They’ve provided 1.2 million Australians important insights about their health and health risks, all in the time it takes for a script to be filled.”

The data provided by repeat users of Priceline health stations provide valuable insights into the health of the nation. Over the last two years* repeat users demonstrated a strong bounce back from the impact of COVID lockdowns:

  • Users with high blood pressure (140/90mmHg or higher) decreased by 18%
  • Users with high body fat percentage (risk level varies by age and gender) decreased by 6.4%
  • Users with high BMI (BMI 30-35) decreased by 1.4%
  • The number of smokers decreased by 9.1%
  • Users achieved a net weight reduction of 12,471 kg.

During COVID lockdowns, all key longitudinal health risks had increased by the end of 2020.

Other top findings from Priceline health station data over the past two years* include:

  • Amongst both women and men, the highest proportion of health station users were in the 25-34 age bracket
  • Australian men, who represent 47% of users, are less healthy than Australian women across a range of key measures including high blood pressure (17% compared to 13%), high BMI (26% compared to 23%), high body fat percentage (55% compared to 32%), smoking prevalence (19% compared to 15%) and diabetes prevalence (6% compared to 4%)
  • 65% on men are classified as either overweight or obese. This is 49% for women.
  • Women are almost twice as likely to report high perceived stress levels compared to men.

*Longitudinal measurement of repeat Priceline health station users between 1 October 2021 and 30 September 2023.

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Priceline ambassador Olivia Rogers with health station

Priceline Pharmacy showcases over 60 brands to more than 200 key media and influencers

Yesterday Priceline Pharmacy showcased the latest and greatest products from 64 brands – including 11 exclusive brands – to more than 200 media and influencers at its 11th bi-annual health and beauty tradeshow event The Beauty Prescription Live in Sydney. 

The trade show highlighted Priceline’s breadth of exclusive brands including Cake Haircare, Clear Skincare, Georgiemane, Good Dye Young, MPCosmetics, Revolution Beauty, Software Skin, Tanologist and tbh Skincare, as well as newly announced brands DR.PAWPAW and Polished London, all available to shop at more than 465 Priceline and Priceline Pharmacy stores nationwide.

Priceline Pharmacist Amy Sabatini showcased Priceline’s medically certified Health Stations, inviting guests to understand their blood pressure, body composition, BMI, heart rate, heart age and more.

“The Beauty Prescription Live demonstrates our position as Australia’s leading health and beauty retailer – our range boasts some of the newest, most sought-after products,” Priceline Pharmacy’s Head of Marketing Gabrielle Tully said.

The event included an intimate media breakfast where Priceline Pharmacy shared their top sellers for the first half of this year and trend predictions for the next six months. The breakfast also included a panel session with brand founders Sally Obermeder (Swiish), Georgia Geminder (Gem) and Raquel Bouris (Who Is Elijah) whose brands have already or will soon launch at Priceline Pharmacy.

Priceline Ambassadors Chrissie Swan, Tanya Hennessy and Olivia Rogers were in attendance, as well as Priceline Hair & Makeup Director Sarah Laidlaw.

Priceline’s first pharmacy turns 21

Priceline Pharmacy Pakenham – the first ever Priceline Pharmacy to open its doors in Australia – celebrated its 21st birthday and a new location over the weekend.

The team has opened a new store down the road from its original location, boasting a refreshed store layout, new product ranges and a SiSU Health Station.

Priceline Pharmacy as a brand was established in 2002 when pharmacists Andrew Rewell, Jeff Thom and Karen Dougall partnered with retail chain Priceline to leverage its retail expertise into a pharmacy model.

Since then, Priceline’s store network has grown to more than 470 stores nation-wide, including over 390 pharmacies.

Cathi Scarce, Priceline Pharmacy General Manager – Customer Operations said, “The original opening of Priceline Pharmacy Pakenham was pivotal for both the Priceline brand and the pharmacy landscape. Combining an established dispensary with a strong front-of-shop retail offering was the foundation for the Australian pharmacy model we know today.”  

“Thanks to the support of our Franchise Partners, and our ongoing commitment to provide real, classic care to Australians when it comes to their healthcare needs, Priceline Pharmacy has become one of the most recognised healthcare retailers in the country.”

Pakenham Franchise Partner Jeff Thom said he felt a sense of pride and achievement reflecting on the big milestone, “It’s incredible to see how established the Priceline brand and our pharmacy has become over the last 21 years. Many of our customers have been with us for that time. People always ask if we’re happy we made the leap to Priceline…absolutely!” he said.

The celebrations spanned four days, kicking off on Thursday with a store visit from Priceline Ambassador Chrissie Swan, followed by a family fun day on Saturday including face painting, street entertainers, a petting zoo, in-store offers, raffles, mini makeovers and goodie bags for customers. The store event was amplified through letterbox drops, local press, and digital and social marketing support.

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L to R: Cathi Scarce, Priceline Pharmacy General Manager – Customer Operations, Chrissie Swan, Priceline Ambassador, Jeff Thom, Priceline Pharmacy Pakenham Franchise Partner, Karen Dougall, Priceline Pharmacy Pakenham Franchise Partner

Priceline Pharmacy Kippa-Ring wins Store of the Year

Priceline Pharmacy Kippa-Ring has been crowned Priceline Pharmacy’s Store of the Year for 2022 out of more than 470 stores around Australia.

The award recognises the Queensland store’s commercial results, exceptional customer service and participation in brand programs and initiatives, including its support for Priceline’s charity program the Priceline Sisterhood Foundation.

Priceline Pharmacy Kippa-Ring are passionate about health services, vaccinations, and their community. The store’s rich history began with Jane Wilson opening her small community pharmacy over 50 years ago, with her daughter and now Business Manager Jane Twist joining the ranks once she was of age. Following in their mother and grandmother’s footsteps, Matilda and Andrew Twist completed their pharmacy studies and became Franchise Partners in 2017. Jane, Andrew, Matilda and their team provide an environment that feels like family for the store team members and their customers.

Priceline Pharmacy General Manager Andrew Vidler says, “Recognising our top performing teams and announcing the store in our network who most embodies our brand values is one of the most special parts of my job. Priceline Pharmacy Kippa-Ring has made a name for itself in the Moreton Bay region with customers travelling from afar knowing they’ll receive a level of personalised service and care they simply can’t find anywhere else. With a Net Promoter Score of 95%, it’s clear they’re focussed on delivering customers an unforgettable experience any time they walk through the door.

This is Kippa-Ring’s third time winning the award – a clear demonstration of the store’s ongoing commitment to excellence and their community.”

National Retail Manager of the Year was awarded to Teneal Morgan from Priceline Pharmacy Bundaberg, Qld, whose exceptional leadership skills drive a culture of high performance, and support for her team were equally outstanding.

Amy Gall from Priceline Pharmacy Woonona, NSW, was awarded national Pharmacist of the Year out of over 1,400 Priceline Pharmacists around the country. This is Amy’s second time on the podium in as many years, with Woonona taking out the national Store of the Year award last year. Amy’s calm, personal and professional care has fostered a true sense of community with her customers and her team.

Xanthe Panella from Priceline Pharmacy Shellharbour, NSW, was awarded national Beauty Advisor of the Year. Since starting her career at Priceline over 10 years ago, Xanthe has grown the beauty services offering at Priceline Pharmacy Shellharbour and is booked out for makeup applications most days. She is passionate about product knowledge which she loves to share with both customers and her wider team.

All winners were announced on Thursday 8 June at Priceline Pharmacy’s National Franchise Conference, held in Singapore. Other finalists for Store of the Year included Priceline Pharmacy Morisset, NSW; Priceline Pharmacy Firle, SA; and Priceline Pharmacy Highpoint, Vic.

Winners

  • Store of the Year – Priceline Pharmacy Kippa-Ring, Qld
  • Retail Manager of the Year – Teneal Morgan, Priceline Pharmacy Dapto, NSW
  • Pharmacist of the Year – Amy Gall, Priceline Pharmacy Woonona, NSW
  • Beauty Advisor of the Year – Xanthe Panella, Priceline Pharmacy Shellharbour
  • Online Store of the Year – Priceline Pharmacy Morisset, NSW
  • Sales Achievement – Priceline Pharmacy North Lakes, Qld
  • Real, Classic Care Award – Priceline Pharmacy Bungendore, Qld
  • Sister Club Award- Priceline Pharmacy Yass, NSW
  • Pink Diamond Award- Kristy Paterson, Priceline Pharmacy Lismore, NSW
  • Pharmacy Business Leader of the Year – Lina Hannawe, NSW
  • Sisterhood Vitality Award – Priceline Pharmacy Riverlink Qld

Roll out the pink carpet: Priceline launches Health & Beauty Awards

Today Priceline Pharmacy, Australia’s leading health and beauty retailer, launches its Health & Beauty Awards. Voting is open until Wednesday 14 June, with voters going in the running to win a $10,000 holiday, plus thousands of dollars’ worth of Priceline vouchers.

The awards span 20 categories with five nominees each, aimed at celebrating and showcasing the extensive range of quality beauty, health and wellness products available at Priceline. Category winners will be announced Thursday 3 August.

Priceline Pharmacy Head of Marketing Gabrielle Tully said, “The 100 products are nominated in categories such as ‘Most Iconic’, ‘Best Beauty Dupe’ and ‘Best Newcomer’ barely scratch the surface of the 14,000 health and beauty products ranged at Priceline.  

“These awards provide the perfect opportunity for customers to both reflect on their most-loved Priceline products, but also find a new cult favourite as voted by other Priceline customers!”

To vote, head to: healthbeautyawards.priceline.com.au

Terms & Conditions for the consumer competition can be found here: bit.ly/3OPNuDg

Priceline Health & Beauty Awards categories and nominees ​

Best Newcomer 

Maybelline Superstay Vinyl Ink Longwear Liquid Lipstick 4.2mL 

Hada Labo Lotion No.1 Super Hydrator 150mL 

Australis Dewy + Daring Cream Bronzer Summer Fling 8.3g 

TBH Skincare Acne Hack Spot Treatment 30mL 

No7 1% Pure Retinol Night Concentrate 30mL  

Most Iconic 

Dr. Bronner’s Peppermint Pure-Castile Liquid Soap 237mL 

Revlon Super Lustrous Lipstick Rum Raisin 4.2g 

Hollywood Fashion Tape 36 Pack 

Lucas’ Papaw Ointment With Lip Applicator 15g 

Bibs Pacifier Night Glow Cloud Size 2 2 Pack  

Best Beauty Dupe 

Maybelline Instant Perfector 4-in-1 Glow  

Bondi Sands Eye Spy Vitamin C Eye Cream 15mL 

Models Prefer Large Powder Brush 

Kind Cosmetics Miracle Glo Skin Serum Gold Blush 15mL 

e.l.f Halo Glow Liquid Filter Light/Medium 31.5mL  

Best Face Prep & Set  

Revlon Face Defuzzer 2 Pack 

Milani Make It Last Setting Spray 60mL 

Real Techniques Miracle Complexion Sponge  

Nyx Professional Makeup Make Up Setting Spray Matte 60mL 

e.l.f Power Grip Primer 24mL  

Best Lash & Brow 

Models Prefer Wonder Brow Lamination Pen 

The Quick Flick Brow Sculpting Lamination Gel Clear 8mL 

Ardell Brow Lamination Kit 

Maybelline Lash Sensational Sky High Mascara Blackest Black 7.2mL 

Rimmel London Wonder’Volume Thrill Seeker Mascara Black 8mL  

Best Foundation or Tint 

L’Oréal Paris True Match Nude Plumping Tinted Serum Light 2-3 30mL 

Rimmel London Stay Matte Pressed Powder Translucent  

Australis Fresh & Flawless Pressed Powder Medium Tan 12g 

Nude By Nature Natural Mineral Cover N4 Medium 10g 

Thin Lizzy Liquid Foundation Diva 30mL  

Best Lip 

Blistex Agave Rescue 3.7g 

Revlon Colorstay Suede Ink Lipstick Gut Instinct 2.5g 

Revolution Pout Bomb Plumping Gloss Glaze 25mL 

NYX Professional Makeup Fat Oil Lip Drip 02 Missed Call 4.8mL 

Milani Color Fetish Matte Lipstick Petal 320 3g  

Best Nail 

Essie Nail Colour Ballet Slippers 13.5mL 

Sally Hansen Miracle Gel Nail Colour Get Mod 14.7mL 

Sally Hansen Complete Care 7 in 1 Treatment 13.3mL 

Models Prefer Gel Nail Colour Muse 

Opallac At-Home Gel Starter Kit  

Best Body Moisturiser 

Nivea Rich Nourishing Body Lotion 400mL 

Ego QV Ceramides Moisturing Lotion 350mL 

Everyday by Frank Body Hydrating Body Lotion 250mL 

Jergens Skin Smoothie Pink Grapefruit & Pomelo Body Lotion 295mL 

Palmer’s Cocoa Butter Formula Body Lotion 400mL  

Best Cleanser 

Bioderma Sensibio H2O Micellar Water Cleanser 500mL 

CeraVe Hydrating Cleanser 236mL 

Thursday Plantation Tea Tree Face Wash for Acne 150mL 

Sukin Teen Skin Cheeky Cleanser 125mL 

Q+A Grapefruit Cleansing Balm 125mL  

Best Face Moisturiser 

The Ordinary Natural Moisturising Factors + HA 30mL 

Nivea Q10 Anti-Wrinkle Firming Day Cream SPF 30 50mL 

No7 Lift & Luminate Triple Action Day Cream 50mL 

STUFF For The Sun SPF 50+ Face Lotion  

Olay Regenerist Retinol24 Face Cream Moisturiser 50g  

Best Serum 

Boost Lab Edelweiss Neck Firming Serum 30mL 

The Ordinary Niacinamide 10% + Zinc 1% 30mL 

Clear Skincare Copper Peptide Serum 15mL 

No7 Laboratories Line Correcting Booster Serum 15mL 

Skin Doctors Potent Vitamin C Ampoules 50 Pack  

Best Sunscreen 

La Roche-Posay Anthelios Invisible Fluid SPF 50+ 50mL 

Cancer Council Face & Body Moisturiser SPF 50+ Invisible 150mL 

Avéne Sunscreen Emulsion Face SPF 50+ 50mL 

Neutrogena Ultra Sheer Sunscreen Lotion SPF 50+ 85mL 

Sun Bum Premium Moisturising Sunscreen Lotion SPF 50+ 177mL  

Best Tanning 

St Tropez Self Tan Express Bronzing Mousse 200mL 

Bondi Sands Aero 1 Hour Express 200g 

Tanologist Gradual Tan Lotion 200mL 

Loving Tan 2 HR Express Mousse Dark 200mL 

Coco & Eve Sunny Honey Bali Bronzing Foam Ultra Dark 200mL  

Best Fragrance 

Ariana Grande Cloud EDP 100mL 

Marc Jacobs Daisy EDT 100mL 

Elizabeth Arden Red Door EDT 50mL 

Jimmy Choo I Want Choo EDP 40mL 

Estee Lauder Beautiful EDP 75mL  

Best Haircare 

Hask Argan 5 in 1 Leave-in Spray 175mL 

Fudge Clean Blonde Violet Toning Shampoo 250mL 

John Frieda Frizz Ease Curl Reviver Styling Mousse 210g 

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie 340g 

Schwarzkopf OSiS+ Dust It 10g  

Best Hair Colour and Styling 

L’Oréal Paris Excellence Créme 4 Dark Brown  

Good Dye Young Semi-Permanent Hair Colour Ex-Girl 148mL 

Clairol Nice’n Easy Root Touch Up 4 Dark Brown 

Batiste Eden Bloom Dry Shampoo 350mL 

Remington Hydraluxe Blow Dry Brush  

Medicine Cabinet Must Have  

Nurofen For Children 5-12 Years Orange Flavour 200mL 

Metamucil Daily Fibre Supplement Smooth Orange 114 Doses 673g 

Elastoplast Plastic Strips 20 Pack 

Zyrtec Hayfever Rapid Acting Mini Tablets 30 Tablets 

Hydralyte Orange Flavoured Effervescent Electrolyte Tablets 20 Tablets  

Best Vitamin 

Ostelin Vitamin D 1000IU – D3 for Bone Health + Immune Support 250 Capsules 

Ferro-grad C Iron & Vitamin C 30 Tablets 

Life-Space Urogen Probiotic for Women 60 Capsules 

The Fix XCramp 30 Tablets 

Maltofer Iron 100mg 30 Tablets 

Best Bathroom & Personal Care 

Colgate Optic White Flex Light LED Teeth Whitening Kit 

Scholl Velvet Smooth Electronic Foot Care System Pink 

Sundae Cherry On Top Shower Foam 265mL 

EpZen Magnesium Bath Crystals Relax 900g 

White Glo Professional White Whitening Toothpaste 115g 

Priceline Pharmacy launches new website

Priceline Pharmacy has launched a new, contemporary website, which enhances the digital shopping experience for customers while maintaining focus on store-based online order fulfillment.

The site, www.priceline.com.au, features a mobile-led design making it easier to search, browse and buy products across pharmacy, health and beauty. Customers can choose their preferred store with seamless delivery options offered across standard delivery, same day delivery and click and collect.

Priceline Pharmacy’s 8 million Sister Club members will enjoy a new and improved loyalty area, including added dashboard functionality to easily review points and rewards balances and apply rewards to their shopping basket.

Wesfarmers Health General Manager – Digital & Data, Kirsty MacCulloch, said it was exciting to bring a refreshed digital experience both to customers and Franchise Partners.

“We know our Franchise Partners value the additional sales avenue offered by our website, with every online order placed on priceline.com.au directed to stores for fulfillment. Moving to an integrated fulfillment model and investing in improvements to our Click & Collect systems means we’re driving foot traffic back into stores, even when orders are placed online.”

To celebrate the website launch, Priceline is offering 5x Sister Club points sitewide until Friday 10 March.

Priceline Pharmacy loyalty program now rewarding 8 million members

L to R: Priceline Pharmacy General Manager – Customer Operations Cathi Scarce, Priceline Pharmacy Ashgrove Franchise Partner Sarah Malouf, Pharmacy Assistant Maddi, API General Manager Digital & Data Kirsty MacCulloch

Priceline Pharmacy’s Sister Club has reached new heights, signing up its 8 millionth member and reinforcing its position as Australia’s largest health and beauty loyalty program.

The milestone sign up was performed by an unsuspecting but delighted team member at Priceline Pharmacy Ashgrove in Brisbane.

The Sister Club provides members year-round perks, prizes and gifts for shopping at Priceline. As members advance the three tiers – Sister Club, Diamond and Pink Diamond – they unlock greater benefits that make their Priceline shopping experience even more rewarding.

Priceline Pharmacy General Manager Andrew Vidler says the Sister Club, which turned 21 last year, delivers extra value to customers beyond simply great prices.

“It’s important to Priceline that we recognise and reward our most loyal customers.

“To say thanks, we offer them exclusive gifts, sales previews, perks from our corporate friends and $5 rewards that accrue surprisingly quickly to add a touch of magic to their shopping experience,” he said.

To celebrate the milestone, Priceline is offering Sister Club members the chance to win a share of 8 million Sister Club Points if they spend $150 at Priceline between 5 and 17 January 2023. A lucky 2,000 members will win 4,000 points each, equivalent to $50 value.

To join the Priceline Sister Club, customers can head in store or visit https://www.priceline.com.au/sister-club

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