Priceline Pharmacy’s unique health and beauty credentials were on show at the 12th Beauty Prescription Live, as it revealed a refreshed brand and announced cutting-edge skincare brand Bubble will launch exclusively in its stores on 10 October.
At an intimate breakfast, guests were treated to a preview of the new Priceline Pharmacy brand that leverages its unique role as both a trusted source of health expertise in shopping centres and strips across Australia, as well as a leader in beauty products and service. The new brand launches in market at the end of the month.
Headlining Priceline Pharmacy’s investment in globally prominent beauty offers are cult Gen Z brand Bubble,
K-beauty brands INNISFREE and Beauty of Joseon, as well as female-founded brands Yours Only and Daily Skincare, that will also launch into Priceline Pharmacy.
The Beauty Prescription Live provides the inside scoop of what health and beauty products consumers are buying in Priceline Pharmacy’s 470 stores and online. Of the 1800 new products launched over the past year, stand-outs include the No7 Future Renew range which is now the top selling franchise for No7; JSHealth Advanced Magnesium+ powder; tbh x Matildas pimple patches; and Billie Eilish 3 which is the second fastest-selling fragrance product in the last quarter.
Priceline also revealed it sells:
- One skincare product every 1.7 seconds
- One makeup product every 2.2 seconds
- One haircare product every 3.8 seconds
- One vitamin & supplement product every 7.7 seconds, and
- One fragrance every 24 seconds.
These are in addition to the two prescriptions dispensed every second by a Priceline pharmacist.
The top 10 bestsellers across key categories including makeup, skincare, moisturisers, tanning, vitamins & supplements, baby care and body washes were also revealed.
Retail Director, Richard Pearson, said Priceline Pharmacy is investing in a refreshed brand and leading health and beauty products to cement its place as Australia’s leading health and beauty retailer.
“Nobody else in the market offers the combination of health expertise and beauty experience – at an affordable price point – that Priceline Pharmacy does,” Richard said.
“Being the preferred retailer to launch a brand like Bubble into the Australian market is testament to Priceline Pharmacy being regarded as the place to launch new and exclusive brands that appeal to a wide range of Australians.”
“With value being top of mind, we are also investing in new and exclusive offers for our 9 million Sister Club members as well as our expanding private label range.”
Priceline Pharmacy’s Head of Beauty, Jenna Edebohls said that in addition to considerations around value, cultural trends are having a huge influence on consumer shopping behaviour.
“We have really seen the pop culture influence this year with glitter-based product sales going through the roof during Taylor Swift’s Australian Eras Tour, and at the time of Sabrina Carpenter’s launch of Espresso we saw a noticeable increase in blush sales.”.
More than 200 media and content creators – as well as a number of Priceline Pharmacy’s in-store Beauty Advisors – a attended the Beauty Prescription Live showcase featuring 61 brands, including 12 exclusive to Priceline Pharmacy including Umberto Giannini, No7, iLLi, Kynder, SVR, Revolution Beauty, Tanologist, MP Cosmetics and Biosource.
Priceline Pharmacist Amy Jones invited guests at the showcase to better understand their cardiometabolic health indicators including blood pressure, body composition, BMI, heart rate and diabetes through the SiSU Health Station.
“SiSU Health Stations are widely available within the Priceline Pharmacy network, enabling customers free cardiometabolic screening on a TGA-approved medical device,” Amy said.
“With Priceline pharmacists also embracing an increased scope of practice, including the administration of vaccinations for a variety of conditions, and stocking a wider range of complementary health products on their shelves, there is no better retail destination than a Priceline Pharmacy for a patient’s health care and beauty needs.”
